Small businesses are constantly in competition will the big guys for example multinationals like Coca-Cola, Starbucks, H&M and many more. But how could these also insignificant companies hold any competition or even get any significant sales when there are such powerful competitors in the market? For one they use agencies such as ChristChurch SEO who applies the concept of SEO to your business. This helps gain sales by heaps and bounds and cannot be categorised anything near a failure. So what exactly is this magic strategy and how does it specifically help small businesses? SEO means Search Engine Optimisation and it is a common strategy currently used in businesses to up their marketing game. Benefits of SEO to small businesses are:
Generating brand awareness- By the usage of SEO your business website will be bumped up higher on the result page of search engines when potential customers go in with specific questions. This then starts a chain effect. With the website being higher on the list, this will then incentivize more views to the website. This views could then very possibly turn into sales and the more and more sales is achieved the more the brand is getting to be known in the world! This thus gives small businesses a chance for customers to consume their products or services they offer rather than ones of big household names.
Reduces cost- As a small business, they tend to have lesser funds as compared to bigger multinational companies. Therefore they way they use their money is especially crucial as using their money for the wrong investments can easily lead a business into bankruptcy. No business ever aims to be in that dreadful position. By paying for advertisements to be made online just so that customers can get a glimpse at your business’s name can tend to be a lot costly over a long period of time. It is also a short term fix for the issue of not getting enough traffic on the website. SEO is therefore a longer term solution and a better one for small businesses as if maintained correctly, it can be said that you are getting almost free traffic every hour of every day.
Brand credibility- Being a small business, customers are usually more cautious to try you brand or product preferring to choose ones that they find on Google. This is a known fact. Therefore advertising or having a social media page may not always be the right idea.
All in all, SEO is definitely an investment to take even if you have limited resources as it will definitely benefit for the business in the long term.